These days, with competition so fierce in each and every industry, businesses are doing all they can to improve the visibility of their website. Some are even attempting to take shortcuts.
Shortcuts in SEO are never the answer and do have the potential to be highly detrimental to your website, from Google penalties – for example. So instead of trying to cut the line, it is important to understand the proven methods of SEO to ensure you get the results you desire, without jeopardising your website.
There are a few important methods that have been tried and tested recently that will provide positive results when looking to improve your Google ranking. Take a look below at some of these proven methods:
1. Optimising for Mobiles
Google understands just how important mobiles are for users and they are rolling out a mobile first index. This means you need to ensure your website is optimised for mobiles.
If you don’t know what steps need to be taken, a good place to start is Google’s very own Mobile Friendly Test. This test will tell you if your website is mobile friendly or not. If your website doesn’t meet the Google standards, Google will explain why and how to fix the situation.
With Google currently indexing mobile versions of websites first, if your mobile website is not up to scratch, you need to resolve the situation as quickly as possible, otherwise your rankings are likely to take quite a significant hit.
Generally, when it comes to mobile websites, it is all about effortlessness and speed. Are users able to preform the desired actions on your website quickly? If not, there is a chance that they will leave and find a website that does.
2. Link Building
Link building encompasses a very significant proportion of SEO from experienced SEO agency. Link building refers to both the links on your website as well as the links other websites include. These links have a large influence on how well (or poorly) your website will rank.
When it comes to link building, the main first step is to fix broken links. No body likes broken links, not users or Google. But for many webmasters, broken links seem to simply slip under the radar and are never really given much thought.
It is very easy to run a crawl on your website to establish the 404 errors and resolve the issues. It is recommended this crawl is preformed every couple of weeks to ensure that users are having the best possible experience on your website.
External backlinking is also very important. One easy way to pick up on potential opportunities is to set up a Google Alert with your brand. This way when ever another website mentions your brand you will receive an email.
If the website mentioning your brand doesn’t include a link back to your website you can get in contact with them asking if they could possibly include the link. This is a very simple and easy way of improving your backlink profile!
Speed is the word on everyone’s lips. The longer your website takes to load, the more users will bounce off it. Your website bounce rate is something that Google looks at when determining rankings.
Speed is something that you should always be checking and looking for ways to improve. Try to ensure that important aspects of the page load first before anything else. This means that the website isn’t trying to load everything at once.
For example, if you had a blog that including pictures and videos, you would ensure the text loaded first then the multimedia. The text is the reason people are on your website so it is important to ensure the users get what they are looking for first, giving the website more time to load the other aspects.
4. On Page SEO
Using best practices that Google loves will give your website the best chance possible to succeed. One of the important things you need to do is actually tell Google what your website is about. This can be done by adding structured data on your website.
This structured data will ensure that Google fully understands each and every one of the pages on your website. When it comes to structured data, Google prefers schema. Schema is basically an outline of what is on your webpage and it is very easy for Google to understand.
Another important part of on page SEO is your meta data. This is what is displayed in Google search engine listings. If your meta tags are not up to scratch, users will not be compelled to click on your listing, no matter if you are on the first page or not.
The important thing to note here is if you don’t update your meta tags or it isn’t up to Google’s standard, they will automatically generate one for you instead. So make sure you take the time to produce high quality meta tags for all your pages. And don’t forget to add meta tags for any new pages you create as well!
Benjamin Diaz started working for Debate Report in 2017. Ben grew up in a small town in northern Ontario. He studied chemistry in college, graduated, and married his wife a year later. Benhas been a proud Torontonian for the past 10 years. He covers politics and the economy. Previously he wrote for CTV News and the Huffington Post Canada.