Advertising ads that most annoy users when they surf the Internet will be blocked on computers and mobile phones. Says Google.
Nowadays when surfing the web we are constantly bombarded by advertisements. For this reason, Google announced that starting February 15th, its well-known browser Chrome will block the intrusive advertisements that do not meet the standards set by “The Coalition for Better Ads”.
This organisation is led by the technological giant and works to improve the experience of people on the network.
That is why, based on research carried out with more than 25,000 consumers in Europe and America, “we will identify which ads were the least preferred by users.”
Among the formats considered most annoying are four types of Ads: pop-up (pop-up windows), ads that occupy the entire screen, ads with automatic audio and video playback and ads that occupy more than 30% of the screen .
However, for many companies, web advertising is an important source of resources.
For that, Google created a test to check if a website meets the standards announced by Better Ads.
“Should any irregularity be found, they will be blocked, however, once the problem has been corrected, a review may be requested.” said a Google spokesperson.
In addition, Google created this initiative called Colaition, in which the goal is for members of the Internet industry to take ownership of good practices, improving the user experience when surfing the Internet.