“Believe in something. Even if it means sacrificing everything.”
That’s the controversial ad Nike released starring the subject of their boycott that started just days ago, Colin Kaepernick.
Nike hired NFL’r Kaepernick for a new campaign after the former quarterback failed to score a contract with any teams likely due to the movement he started in 2016, protest against the National Anthem before NFL games against racial injustice and police brutality.
President Trump has been highly critical of protest against the National Anthem in any setting, but two years later many players still follow along.
Alberta Premier Rachel Notley retweeted the ad with the hashtag #justdoit, the ad was posted by Kaepernick on his twitter account, the ad featured a soccer player from Edmonton, Alphonso Davies scoring a goal for Canada’s men’s soccer team as Kaepernick says “if you’re born a refugee, don’t let it stop you from playing soccer for the national team at age 16.”
From a refugee to the world stage of soccer at 16! ?⚽️?
— Rachel Notley (@RachelNotley) September 5, 2018
Nike shares dropped by three percent in the first day after the Kaepernick deal announcement, the company suffered one of the biggest boycott movements on social media history, the hashtag #BoycottNike was posted thousands of time with people showing videos of them burning their Nike shoes.
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
Emmy Skylar started working for Debate Report in 2017. Emmy grew up in a small town in northern Manitoba. But moved to Ontario for university. Before joining Debate Report, Emmy briefly worked as a freelance journalist for CBC News. She covers politics and the economy.